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How to check if ChatGPT recommends your SaaS

By Visibility Audit Co. Published October 28, 2026.

Short answer: Write 20 questions your buyers actually ask (brand, category, comparison and problem questions). Ask each one in a fresh, logged-out or temporary ChatGPT chat, run each question at least twice, and record three things: whether your product is mentioned, whether your site is cited as a source, and whether you're recommended as the answer. Count rates across runs instead of trusting any single answer.

Mention, citation, recommendation: three different results

Mention: your product's name appears somewhere in the answer.
Citation: one of your pages is linked as a source.
Recommendation: ChatGPT names you as the answer to the buyer's question.

Step 1: Write a 20-prompt set

Use five prompts of each type, in your buyers' words, not your marketing copy:

Brand: "What is [product] and who is it for?" "Is [product] worth it?"
Category: "Best [category] tool for [audience]"
Comparison: "[product] vs [competitor]" "Alternatives to [competitor]"
Problem: "How do I [job your product does] without [pain]?"

Step 2: Run the prompts so the results mean something

Use a temporary or logged-out chat, because your own history and memory can bias answers toward you.
Run each prompt at least twice, ideally on different days. Answers vary between runs.
Note whether ChatGPT searched the web for the answer (it shows sources) or answered from memory.

Step 3: Log the results in a simple sheet

Columns: prompt, type, run date, mentioned (y/n), position in the list, cited URL(s), competitors named, and whether the description of you was accurate.

Step 4: Read the results

Cited domains show you where ChatGPT gets its information about your category. Those third-party pages (review sites, comparison articles, forums) are your to-do list.
Inaccurate descriptions usually trace back to outdated pages or profiles you can update.
Never mentioned on category prompts usually means you're missing from the sources it cites. Check that your robots.txt doesn't block OAI-SearchBot or ChatGPT-User.

Step 5: Re-test monthly

Use the same prompts and method each month, and track your mention and recommendation rates over time.

Want this done for you? The $49 AI Visibility Snapshot runs 10 buyer-intent prompts across ChatGPT, Perplexity and Google AI Overviews and sends your top 5 fixes as a PDF within 48 hours.

FAQ

Can I see a report of when ChatGPT mentions my product?

No. OpenAI doesn't provide a brand-mention dashboard. Every method, including paid tools, works by asking questions and counting the answers.

Why does ChatGPT give different answers each time?

Responses are generated fresh and may use different web results, so run each prompt more than once and look at rates.

Which robots.txt bots matter for ChatGPT?

OpenAI documents OAI-SearchBot (search), ChatGPT-User (fetching pages for users) and GPTBot (training). Blocking OAI-SearchBot can keep your pages out of ChatGPT search results.

How many prompts do I need?

Twenty, split across brand, category, comparison and problem questions, is a practical starting point for a small SaaS.