ChatGPT got your law firm wrong? How to find the source and fix it

By Visibility Audit Co. Published October 29, 2026.

Short answer: You can't edit ChatGPT's answer directly, but you can fix what it reads. Find the source first: open the citations, then search your old address, past attorneys and firm name. Correct your website, Google Business Profile, state bar record and legal directories. Use each platform's feedback tools, then retest the same questions over several weeks.

Why AI tools get firms wrong

Most errors trace back to something real that's out of date or ambiguous: a directory profile nobody updated after an attorney left, an old office address, press from before a merger, a firm with a similar name, or old blog posts about a practice area you've dropped. AI tools can also answer from what a model learned in training rather than a live search, and OpenAI says ChatGPT "can produce incorrect or misleading outputs" (OpenAI Help Center). Google says the same of its own feature: "AI Overviews can and will make mistakes" (Google Search Help).

For a law firm, accuracy matters beyond marketing. ABA Model Rule 7.1 says "a lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services." An AI answer isn't your communication, but your own site and profiles are, and stale details there are often what the AI repeats. Your state's version of the rule is the one that applies.

Step 1: Write down exactly what's wrong

Screenshot the answer with the date, the tool and the exact prompt. Note any sources it cites. Then ask the question a few different ways to see whether the error repeats or was a one-off.

Step 2: Trace it back to the source

If the answer cites sources, open every one. If it doesn't, search Google for the wrong detail together with your firm name, such as the old address, the old phone number or the departed attorney's name. Check the usual places: your state bar profile, Avvo, Justia, FindLaw, Martindale-Hubbell, Super Lawyers, Yelp, BBB, chamber of commerce listings and old news coverage.

Step 3: Fix your own pages first

Keep one clear "About the firm" page with current attorneys, practice areas and offices. If you renamed or merged, add a plain "formerly known as" line.
Redirect old attorney bio pages to a relevant current page instead of leaving them live or returning errors.
Update or remove old posts that suggest practice areas you no longer handle.

Structured data can say the same thing in machine-readable form. An illustrative example for a made-up firm:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LegalService",
  "name": "Example Law Group",
  "alternateName": "Example & Partners LLP",
  "url": "https://www.example.com/",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Tampa",
    "addressRegion": "FL",
    "addressCountry": "US"
  },
  "sameAs": ["https://www.example-directory.com/example-law-group"]
}
</script>

Here alternateName holds the former name and sameAs points to your official profiles. Keep it matched to the visible page. Our LocalBusiness schema guide covers the rest.

Step 4: Correct your Google Business Profile and listings

Update your own Google Business Profile, and close or merge duplicates. For listings you don't control, Google's local listings help says that if information "is inaccurate or should be removed, you can suggest an edit or flag it for removal." Then update each directory profile and your bar record.

Step 5: Report the answer on each platform

Google AI Overviews: Google's help page says to click thumbs down, then "Report a problem," and add details. The report includes your search and its results.
ChatGPT: use the thumbs-down under the answer. For content that may break the law, OpenAI's reporting page points to a content reporting form, and says reported domains "may be reviewed" and filtered "to help prevent ChatGPT from relying on unreliable sources in future responses."
Perplexity: use the feedback option on the answer.

Be realistic: none of these is an "edit" button, and none promises a specific answer will change. Feedback helps. Fixing the source is what lasts.

Step 6: Retest, and keep a record

Re-run the same prompts on a schedule and log the results next to your original screenshots. Changes can take a while to show up, and there's no published timeline. Keep the log; it's useful if a client or the bar ever asks what you did about it.

When it's more than a mistake

If a statement looks defamatory, or someone is deliberately confusing clients, treat it as a legal matter rather than a marketing one, and handle it the way you'd handle any other claim.

Being described correctly is half the job. The other half is being named at all. See how to get your law firm recommended by ChatGPT, or run a free AI visibility check on your site.

Not sure what ChatGPT, Perplexity and Google AI Overviews are telling prospective clients about your firm? The $49 AI Visibility Snapshot runs 10 buyer-intent prompts, shows who's named instead of you, and lists your top 5 fixes in a PDF within 48 hours. Or see our AI search visibility audits for local businesses.

FAQ

Can I make ChatGPT change what it says about my law firm?

Not directly. There's no edit button. You can send feedback on the answer, but the lasting fix is correcting the pages it reads: your site, your Google Business Profile, your bar record and legal directories.

Why does ChatGPT list an attorney who left our firm?

Usually because an old bio page, directory profile or news article still connects them to the firm, or because the model learned it before they left. Redirect old bio pages and update every profile.

How do I fix a wrong Google AI Overview about my business?

Click thumbs down on the overview, choose Report a problem and add details. Then fix the source: suggest edits to inaccurate local listings and update your own pages.

Where does ChatGPT get information about law firms?

From what its models learned in training, and from live web search when search is used. Cited answers show which pages it read, which tells you where to fix things.

How long does it take AI answers to update after I fix my listings?

There's no published timeline. Retest the same prompts regularly and keep a log.

Is inaccurate AI information about my firm an ethics problem?

ABA Model Rule 7.1 covers a lawyer's own communications, so start by making sure your own site and profiles are accurate. If you have concerns about a specific situation, check your state bar's rules.